Downtown Rhinelander Inc.
About DRI
Downtown Rhinelander, Inc. (DRI) is a collaboration of business and community members to spotlight the amazingness of Rhinelander. We are an official non-profit community group that welcomes all those interested in the growth of our businesses to join us.
Invest in DRI
Interested in becoming a DRI Member and supporting their work? For only $25, you can be a DRI Member. What is your return on investment? A vibrant and beautiful downtown, thriving businesses supporting each other, and fun activities. A place we are proud to call home.
Our Beautification Efforts
Each year Downtown Rhinelander, Inc. keeps the beautification of our downtown alive, keeping our downtown attractive for visitors as well as community members.
Keep Downtown Rhinelander Blooming - Help support the flower basket program and other planting areas.
DRI Events
Downtown Rhinelander Inc. leads many of the events and takes pride in getting people out to explore all that Downtown Rhinelander has to offer them. Events include:
Taste of Chocolate - Jan/Feb 2026
Do you love chocolate? Now is the perfect time to get some delicious locally made chocolate and support local businesses! This Downtown Rhinelander Inc. (DRI) Taste of Chocolate fundraising event is sponsored by Nicolet National Bank. Visit participating downtown businesses to purchase a $5 chocolate bar and support DRI and local businesses.
Redikulus Dae - August 13, 2025
The several decade long tradition continues! In August, hit the downtown for REDIKULUS deals and fun while shopping our downtown businesses.
Downtown Duck Dash - September 2025
It's the 3rd Annual Downtown Duck Dash raffle. Adopt a duck, watch them dash down the Brown Street and you could win a prize! Duck tickets on sale soon!
Downtown Rhinelander Chalkfest - September 2025
Our annual gathering of street chalk artists to downtown. Artists both local and from all over the Midwest share their art! All abilities welcome. This is a one day event with prizes for the winners. Register now!
Downtown Trick or Treat - October 25, 2025
Each year, the Saturday before Halloween, local Police & Fire Departments help us block off the streets for a safe and fun business to business trick or treating event. Trick or Treat at participating businesses from 2p-4p.
Holiday Open House - November 21-23, 2025
Continuing a tradition in downtown Rhinelander to kick off the Holiday season, DRI hosts the annual Holiday Open House event is the weekend before Thanksgiving. Stores will be filled with holiday gift ideas and will be offering special prices, and downtown Rhinelander will be in full holiday spirit as businesses will be competing to design the best holiday storefronts.
DRI Member Businesses
Afterglow Tanning
Art Start, Inc
Badish Penguin
Bath And Body Creations
Bessey's Meat Market
Big Daddy's
Brown Street Boutique
Bucketheads
Butcher Shop Bake Co
By Request
Carpetiers
Catalyst Wine
Child Frame Shop
Club Vybz Fitness LLC
Crimson Curry Café
CT'S Deli
Da Bar
Denim & Leather
Diel Insurance
Enzo's Frozen Treats
Erickson Law Offices
EVP'S LLC
Flanders Realty
Flexible Finance
Forth Floral
Fun Factory Sweet Shoppe
Hodag Hydro2
Hougum Law Firm
Imaginuity
Inspire Digital Studios
J&T's Bait Shop
Key Insight
Knot Just Hair
Lattitudes
Lotus Salon & Spa
Lund & Taylor
Magic Man Games
Mel's Trading Post
Nate Sheppard Media
Naunkca
Nicole's Esthetics
Nicolet Bank
Northland Music
Northwoods Bricks
Northwoods River News
Northwoods Star Journal
Northwoods United Way
Parlour Seven Hair Lounge
Pat's Tavern
Plane Parts Inc
Rhinelander Brewing Co
Rhinelander Café & Pub
Salon On Stevens
Say Cheese Curd Company
The Hodag Store
The Magician Beautician
The Pines Event Center
Tilly's
TLainey LLC
Tom's Drawing Board
Tricia's Treasures
Vital Industries
WXPR Public Radio
2025 DRI Board
Officers
President - Bob Lueder, Plane Parts Inc.
Vice President - Kim Frederickson, Catalyst Wine Bar
Treasurer - Zach Hext, Magic Man Games
Secretary - Amber Whiteaker, Nauncka Technology
Board Members
Ruth Hempel, Forth Floral
Julie Stieber, The Pines Event Center
Kelci Walker, Taxes Aside
Board members meet monthly and are the key organizers of events and future growth in our community. If you are interested in getting involved or have more questions, these board members and our staff is there to assist you.