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Downtown Rhinelander Inc.

About DRI

Downtown Rhinelander, Inc. (DRI) is a collaboration of business and community members to spotlight the amazingness of Rhinelander. We are an official non-profit community group that welcomes all those interested in the growth of our businesses to join us.

Invest in DRI

Interested in becoming a DRI Member and supporting their work?  For only $25, you can be a DRI Member. What is your return on investment? A vibrant and beautiful downtown, thriving businesses supporting each other, and fun activities. A place we are proud to call home.

Our Beautification Efforts

Each year Downtown Rhinelander, Inc. keeps the beautification of our downtown alive, keeping our downtown attractive for visitors as well as community members.

Keep Downtown Rhinelander Blooming - Help support the flower basket program and other planting areas.

DRI Events

Downtown Rhinelander Inc. leads many of the events and takes pride in getting people out to explore all that Downtown Rhinelander has to offer them. Events include:


Redikulus Dae - August 2, 2023

The several decade long tradition continues! On the first Wednesday of each August, hit the downtown for REDIKULUS deals and fun while shopping our downtown businesses.


Downtown Duck Dash - September 9, 2023

It's the 2nd Annual Downtown Duck Dash raffle. Adopt a duck, watch them dash down the Brown Street and you could win a prize! Duck tickets on sale soon!


Downtown Rhinelander Chalkfest - September 9, 2023

Our annual gathering of street chalk artists to downtown. Artists both local and from all over the Midwest share their art! All abilities welcome. This is a one day event with prizes for the winners. Registration information coming soon.


Downtown Trick or Treat - October 28, 2023

Each year, the Saturday before Halloween, local Police & Fire Departments help us block off the streets for a safe and fun business to business trick or treating event. Trick or Treat at participating businesses from 2p-4p.


Holiday Open House - November 17-19, 2023

Continuing a tradition in downtown Rhinelander to kick off the Holiday season, DRI hosts the annual Holiday Open House event is the weekend before Thanksgiving. Stores will be filled with holiday gift ideas and will be offering special prices, and downtown Rhinelander will be in full holiday spirit as businesses will be competing to design the best holiday storefronts.


Taste of Chocolate - Feb 2024

Do you love chocolate? Now is the perfect time to get some delicious locally made chocolate and support local businesses! February 1st launched the 2022 Downtown Rhinelander Inc. (DRI) Taste of Chocolate fundraising event sponsored by Nicolet National Bank. Visit participating downtown businesses to purchase a $5 chocolate bar and support DRI and local businesses.

downtown rhinelander

DRI Member Businesses

Advanced Accounting
Afterglow Tanning
Bath and Body Creations
BC Cakes
Bessey's Meat Market
Bff Embroidery & Screenprinting
Big Daddy's
Brown Street Boutique
Butcher Shop Bake Co
Catalyst Wine
Child Frame Shop
Crimson Curry Café
Ct's Deli
Da Bar
Denim & Leather
Diel Insurance
Erickson Law Offices
Flanders Realty
Flexible Finance
Forth Floral
Fun Factory Sweet Shoppe
Grandma Dotties Dips
Grey Wolf Nature Store
Hodag Hydr02
Inspire Digital Studios
JC Weddle Books
Key Insight
Legacy Games & Hobby
Little Babes
Lotus Salon & Spa
Lund & Taylor Bridal Gallerie
Magic Man Games
Mel's Trading Post
Naunkca Technology
Nicolet Bank
No Limit Nutrition
Northland Music
Northwoods River News
Northwoods United Way
Pat's Tavern
Pawsitively Stylin
Plane Parts Inc.
Rhinelander Brewing Co
Rhinelander Café & Pub
Riverview Appraisal Services
Salon on Stevens
Serenity Health & Wellness
Small Town Wanderer Travel
The Blue Davenport
The Festive Frog
The Hodag Store
The Kindred Cottage
The Magician Beautician
The Nail Diva
The Pines Event Center
Tom's Drawing Board
WXPR Public Radio

2023 DRI Board


President - Bob Lueder, Plane Parts Inc.
Vice President - Kayla Sachse, Kindred Cottage
Treasurer - Zach Hext, Magic Man Games
Secretary - Amber Whiteaker, Nauncka Technology

Board Members

Will Roffers, Northland Music Center
Kim Frederickson, Catalyst Wine Bar
Ruth Hempel, Forth Floral
Rhonda Jicinsky, CTs Deli LLC
Mary Taylor, Lund & Taylor Bridal Gallerie

Board members meet monthly and are the key organizers of events and future growth in our community. If you are interested in getting involved or have more questions, these board members and our staff is there to assist you.

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