Buy Local Campaign

It’s been said that small businesses are the heartbeat of your neighborhood, the spine of your local economy and the spirit of your town. In Rhinelander, that is certainly true. Amidst the COVID-19 Pandemic, local businesses have been hit hard and are now navigating how to grow their business during these challenging times. The Rhinelander Area Chamber of Commerce (RACC) is announcing a new campaign urging YOU to help support and revive local businesses.

On Monday, June 15th, RACC kicked off an 8 week Buy Local Campaign to highlight the importance of local businesses being key to our economic recovery.

Over the next 8 weeks, RACC will share themed articles, launch special activities in conjunction with the July Rhinelander Chamber month and encourage local businesses, residents and visitors to utilize the social media tool-kit, which includes graphics, logos, key messaging and more.

Our campaign taglines include “Support. Revive. Prosper.” and “Our Community, Our Future”. Locally owned businesses build strong communities. Supporting your friends and neighbors by investing in our community helps our area to revive from current events and continue to prosper in the future.

Business Tool Kit

In this tool kit, we've included materials that your business can utilize to connect with the "Buy Local" campaign and help raise awareness around the importance of supporting local businesses.

Campaign Description

In your communication with your employees and customers, we encourage you to share this key information about the Buy Local Campaign.

The Rhinelander Area Chamber of Commerce has launched a citywide campaign to raise the visibility and importance of patronizing local businesses. This Buy Local Campaign promotes local businesses and challenges residents and visitors to support their friends and neighbors by investing in our community. By shopping, dining, exploring and relaxing locally, we help Rhinelander's local businesses to revive and prosper during these challenging times. For more information visit www.RhinelanderChamber.com.

Key Messaging

We’ve included some talking points about how increased spending in our community goes a long way. Below are some messages that can be used when sharing information about the Buy Local campaign.

• Locally owned businesses build strong communities. Supporting your friends and neighbors by investing in our community helps our area to revive from current events and continue to prosper in the future.
• Small businesses also keep money in the community.  For every dollar you spend at a small business, 67 cents stays in the local community, and a majority of that (44 cents) goes to the small business owner and the wages and benefits of their employees. The benefits don’t stop there, either. Small businesses reinvest 23 cents of every dollar into other local businesses.
• 97% of consumers search online for a local business, and 73% of searchers trust a local business more because of positive reviews. Even more, 68% of consumers left a local business review when asked. If you’re a loyal customer, this is a great way to support your favorite local business. A glowing review will help encourage other shoppers to opt for you favorite local business.
• Buying local helps preserve the character and prosperity of the city we all love. Rhinelander is unlike any other city in the world. By choosing to support locally owned businesses, we help maintain Rhinelander’s vibrancy.